With Leland’s Lures, you’re bringing the fish in

Built on years of know-how, Leland’s Lures are made to do one thing well—help you catch more fish. No fluff, just what works.

Effective Design

Carefully crafted to attract a wide variety of fish species, ensuring more bites on every cast.

Durable Construction

Made with high-quality materials that withstand tough fishing conditions and last longer.

Proven Success

Trusted by anglers of all skill levels for delivering reliable, consistent results on every trip.

Choose Your Lures

Humvee 20x50 Rubber Binocular with Anti-Reflective Red Lens

Lures Crappie Magnet Best of the Best Kit

Leland’s Lures Crappie Magnet Best of the Best Kit packs everything you need for serious crappie fishing into one easy set.

HMV-B-8X21B Rubber Armor Compact Binocular by Humvee binoculars

Loc N’ Knoc Fishing Lure

The Loc N Knoc Fishing Lure Retriever Tool is a simple, effective solution for saving snagged lures and baits.

Humvee binoculars HMV-B-12X25B Rubber Armor Compact Binocular

85 Piece Mini Magnet Kit

The Leland’s Lures 85 Piece Mini Magnet Kit is a compact, ready-to-go set for targeting trout and other light-biting fish.

Humvee 20x50 Rubber Binocular with Anti-Reflective Red Lens

Fin Spin Pro Crappie Jig

This jig is designed for slow retrieves, making it ideal for tempting cautious fish.

HMV-B-8X21B Rubber Armor Compact Binocular by Humvee binoculars

Trout Magnet Red Fishing Equipment

The Leland’s Lures Trout Magnet 1/64 oz in Red is a compact and effective fishing lure designed to attract trout and panfish.

Humvee binoculars HMV-B-12X25B Rubber Armor Compact Binocular

Panfish Magnet Pack

​The Leland’s Lures Panfish Magnet 9-Piece Pack is designed for anglers targeting crappie, bluegill, perch, and other panfish.

Humvee 20x50 Rubber Binocular with Anti-Reflective Red Lens

Fire Tiger Fishing Equipment

​The Leland Lures Trout Magnet Fire Tiger 9-Piece Pack is designed to attract trout and panfish with its vibrant color and natural movement.

HMV-B-8X21B Rubber Armor Compact Binocular by Humvee binoculars

Double Cross Jig Head

​The Leland’s Lures Double Cross Jig Head 1/16oz 5-Pack (Unpainted) is designed to securely hold soft plastic baits, making it a reliable choice for crappie and panfish anglers.

Humvee binoculars HMV-B-12X25B Rubber Armor Compact Binocular

Trout Magnet Mint Green Fishing

The Leland’s Lures Trout Magnet 9-Piece Pack in Mint Green is crafted for anglers targeting trout and panfish.

Humvee 20x50 Rubber Binocular with Anti-Reflective Red Lens

Bubble Gum Fishing Equipment

​The Leland Lures Trout Magnet Bubble Gum 9-Piece Pack is a go-to choice for anglers targeting trout and panfish.

HMV-B-8X21B Rubber Armor Compact Binocular by Humvee binoculars

Crappie Magnet Body

​The Leland’s Lures Crappie Magnet Body 15pk in Red/Chartreuse Flash offers a proven soft bait design for targeting crappie and other panfish.

Humvee binoculars HMV-B-12X25B Rubber Armor Compact Binocular

Trout Magnet 50-Pack Split-Tail Grub Body Pack

The Leland’s Lures Trout Magnet 50-Pack Split-Tail Grub Body Pack is a versatile and effective fishing lure designed for targeting trout, bass, and panfish.

About brand

Leland’s Lures is a family-owned fishing tackle company based in Searcy, Arkansas, founded in 1997 by Jeff Smith and Todd Gainer. What began as a hobby among friends has grown into a trusted brand known for effective fishing products .

The brand’s flagship product, the Trout Magnet, revolutionized trout fishing by offering a unique, lightweight lure that mimics natural prey with its split-tail design and horizontal fall. This innovation led to widespread success, with the Trout Magnet being recognized as one of the top lures of all time by Field & Stream magazine

Beyond the Trout Magnet, Leland’s Lures has expanded its product line to include the Crappie Magnet, Panfish Magnet, and various accessories like the Loc N’ Knoc lure retriever. These products are designed to the fishing skills by offering reliable and effective solutions for anglers targeting various fish species .​

Leland’s Lures is committed to providing high-quality fishing gear that helps anglers of all levels achieve success on the water.

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FAQ

What types of fish can I catch using Leland Lures?

Leland Lures are designed for catching a variety of freshwater fish, including trout, crappie, panfish, bass, and other species. Each product is tailored for specific types of fishing, from ultralight tackle to larger species.

How do I use the Trout Magnet and similar lures?

The Trout Magnet works best with a slow retrieve and is ideal for vertical fishing or light trolling. Its unique split-tail design ensures it falls horizontally in the water, mimicking natural prey. Pair it with the appropriate jig head and use light tackle for best results.

Are Leland Lures suitable for beginners?

Yes, Leland Lures are perfect for anglers of all skill levels. Their simple, effective design makes them easy to use, even for those new to fishing. Many products, like the Trout Magnet, are designed to be intuitive, ensuring success for beginners.

Can I use Leland Lures in both fresh and saltwater?

Leland Lures are primarily designed for freshwater fishing, including lakes, rivers, and streams. However, some products like the Crappie Magnet can be used in brackish water, but they may not be as effective in saltwater environments.

How do I choose the right Leland Lures product?

Choosing the right product depends on the fish species you’re targeting and the fishing technique you’re using. For trout, the Trout Magnet is a go-to, while the Crappie Magnet is perfect for crappie and panfish. Refer to each product’s description to see what’s best for your fishing style.

Can I use Leland Lures for ice fishing?

Yes, many of Leland’s products, such as the Trout Magnet, work great for ice fishing. The small, lightweight design makes it easy to use for ice anglers targeting species like trout and panfish.

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Testimonials

I’ve been using Leland’s Lures for years, and they’ve helped me catch everything from trout to bluegill. The action on these lures is spot-on, and the colors hold up better than most others I’ve tried.

Mark Dalton

Leland’s Lures never let me down. The Crappie Magnet in particular has been a game changer—light tackle, steady retrieve, and the bites just keep coming. It’s earned a permanent spot in my gear.

Jason Miller

I’ve tried a lot of lures over the years, but the Trout Magnet is the only one that consistently brings in fish—even on tough days. It’s simple, reliable, and just works. I keep a pack in my tackle box no matter where I’m fishing.

Emily Harper

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